Google AdWords Adds Custom Formulas Support To Custom Columns

Jan 27, 2016 - 7:54 am 0 by
Filed Under Google Ads

Blue Spotlight AdWords Google 1900px

Google AdWords quietly announced on Google+ that the custom columns now let you do custom formulas in those columns. This means you can add computations like addition, subtraction and multiplication directly in your AdWords custom columns.

Google explained:

Now when you create custom columns, in addition to specifying custom segmentations for your metrics, you can apply formulas for those metrics. For example, to see the percentage of clicks you get from mobile devices, create a custom column that divides mobile clicks by total clicks. Or let's say you’re a shoe retailer and enjoy a 40% profit margin for each pair of shoes you sell. To understand your total profit for each sale, ensure your conversion value column tracks revenue. Then, create a custom column that multiplies conversion value by 40% and call it “Estimated Profit.” As always, you can still sort, chart, filter and download your custom columns, as well as include them in reports and automated rules.

click for full size

For more on this, see this help document.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Google Top Contributor Summit Swag Bag