Google AdWords Account Audit

May 24, 2012 - 9:13 am 7 by
Filed Under Google Ads

Google AdWords Account AuditDid you know Google does AdWords audits on any AdWords management company they feel like?

According to the AdWords third-party policy, Google has the right to do these audits since April 2011. Google said:

Any third party who sells Google AdWords may be audited at Google’s discretion. Audits may be based on complaints that are received by Google or may be initiated by Google. Google may initiate audits beginning on April 1st, 2011, to give third parties sufficient time to prepare.

I like it! But it is a lot of work on the AdWords consultants side of things?

A WebmasterWorld thread has one AdWords consultant who was audited about 9 months ago. He said it was a very easy process where he had to "fill in an online form and attached a sample client report for them to review. " He had about 2-3 weeks to fill out the form to be in compliance with AdWords' terms. Then a couple weeks after filling out and submitting the form, Google responded that all was good and he was in compliance.

Have you been audited by Google for the campaigns you manage for third-party companies? Is it as bad as IRS audits?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google Scholar Redesign Removes Key Feature