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Google announced they added two new Google AdWords reports specific to managing your shopping campaigns. The two new reports are named product status reporting and effective max CPC reporting
There is now a new product status column. Product status will help identify items that have stopped attracting traffic and conversions because they are disapproved, excluded or out of stock. Part of that is the effective max CPC column; the effective max CPC column shows the bid you set on products within your product groups.
Here is a screen shot:
This will show you a summary of the following data:
- Products submitted: Total products in your linked Merchant Center account
- Products approved: Total of submitted products approved by Google
- Products active: Approved products with a bid
- Products ready to serve: Active products that are in stock
- % approved: Percentage of approved from total submitted products
- % active: Percentage of approved products with a bid
- % ready to serve: Percentage of your total products eligible for auction
