Google AdWords Shopping Adds Product Status & Effective Max CPC Reports

Apr 7, 2016 - 8:10 am 0 by
Filed Under Google Ads

Google Business Shopping

Google announced they added two new Google AdWords reports specific to managing your shopping campaigns. The two new reports are named product status reporting and effective max CPC reporting

There is now a new product status column. Product status will help identify items that have stopped attracting traffic and conversions because they are disapproved, excluded or out of stock. Part of that is the effective max CPC column; the effective max CPC column shows the bid you set on products within your product groups.

Here is a screen shot:

click for full size

This will show you a summary of the following data:

  • Products submitted: Total products in your linked Merchant Center account
  • Products approved: Total of submitted products approved by Google
  • Products active: Approved products with a bid
  • Products ready to serve: Active products that are in stock
  • % approved: Percentage of approved from total submitted products
  • % active: Percentage of approved products with a bid
  • % ready to serve: Percentage of your total products eligible for auction
Google Shopping Performance Isnights 2

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Previous Story: Google Showing Site Owner; Your Page Is Not Mobile-Friendly In Search Results