Google AdWords Shopping Adds Product Status & Effective Max CPC Reports

Apr 7, 2016 - 8:10 am 0 by
Filed Under Google Ads

Google Business Shopping

Google announced they added two new Google AdWords reports specific to managing your shopping campaigns. The two new reports are named product status reporting and effective max CPC reporting

There is now a new product status column. Product status will help identify items that have stopped attracting traffic and conversions because they are disapproved, excluded or out of stock. Part of that is the effective max CPC column; the effective max CPC column shows the bid you set on products within your product groups.

Here is a screen shot:

click for full size

This will show you a summary of the following data:

  • Products submitted: Total products in your linked Merchant Center account
  • Products approved: Total of submitted products approved by Google
  • Products active: Approved products with a bid
  • Products ready to serve: Active products that are in stock
  • % approved: Percentage of approved from total submitted products
  • % active: Percentage of approved products with a bid
  • % ready to serve: Percentage of your total products eligible for auction
Google Shopping Performance Isnights 2

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Google Showing Site Owner; Your Page Is Not Mobile-Friendly In Search Results