Google Advertorials Penalties Are Likely Manual Penalties

Jun 6, 2013 - 8:58 am 1 by

Google PenaltiesAs you all know, Google's Matt Cutts went on record the other day about Google's stance on advertorials. That is, if it wasn't clear enough from the very public advertorial penalty dished out the buyer and sellers of the advertorials.

A WebmasterWorld thread asks if these advertorial penalties are algorithmic or manual. They are not the same, to learn more about the difference read this story.

In my opinion, advertorial penalties right now are a manual thing. I do not feel that Google has an automated method of penalizing or discrediting links in advertorials. At least not for the sake of them being advertorials. They probably have their Penguin and other methods of discrediting or penalizing links from low quality, off topic web sites. But to algorithmically figure out this article is an advertorial and is giving you links only because you paid for them, is not that easy right now.

Now, it would not surprise me if they had a method of doing this (without a 100% accuracy) in the upcoming year or so. But that is what my gut feeling is right now.

Otherwise, how would have Interflora recovered in 11 days after submitting a reconsideration request.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for soccer ball on fire

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Maps Blue Dots Missing: User Contributed Photos