Google Ads Tests tROAS Insight Box for PMAX & Standard Shopping

Jun 26, 2024 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Analytics

Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions.

Thomas Eccel spotted this and wrote on X, "Spotted this new tROAS Insight Box for Pmax and Standard Shopping in some of my big E-Com clients." He said this is a good update for his clients.

He added:

This insight box is basically showing you if your Actual ROAS is within the expected range. The Graph shows weekly ROAS averages including projected conversions. Google calculates the typical variation based on your campaign's historical data. You're on track to meet your goals when your target is within this typical variation. Google says that "some conversion values may cost more than your target, and some may cost less than your target, but overall Google Ads will aim to keep your conversion value per cost equal to the target ROAS that you set".

Here is his screenshot of this report:

Google Ads Troas Insight Box Pmax Shopping

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Drops Continuous Scroll On Desktop With Mobile To Come