Google Ads Tests New Card Shaded Format

Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards and those cards are on shaded backgrounds. Have you seen these before?

This was spotted by Shameem Adhikarath who posted some examples on X - here are those examples:

Have you seen these card ad formats before?

Here is the original post:

What kind of format is this search ads on Google search. @rustybrick

This is not Google discover or shopping Ads pic.twitter.com/D4qlpAezSN

— Shameem Adhikarath (@shemiadhikarath) January 30, 2024

Forum discussion at X.

Update: Testing also on desktop:

🆕 Google testing card layout search ads formate on desktop serp, we have also saw this before for mobile.

Desktop snap credit @vin0d_sutharhttps://t.co/QbI3yBDElx pic.twitter.com/vLhg5hNhHZ

— Khushal Bherwani (@b4k_khushal) March 22, 2024

Update 2: Google has confirmed this is a test:

Hi Ben, This is an experiment and we don't have anything to announce at this time.

— AdsLiaison (@adsliaison) June 13, 2024