Google Ads To Sunset Average Position Metric In September

Feb 27, 2019 - 8:00 am 1 by
Filed Under Google Ads

Google Sunset

Google announced that they are going to be sunsetting one of the oldest AdWords (Google Ads) metrics - average position. They are sunsetting it in September 2019 and it has been replaced by four new metrics they launched last November named Impression (Absolute Top) % and Impression (Top) % and Search (Abs Top) IS and Search (Top) IS.

Google wrote "With the availability of these new metrics to understand prominence, we plan to sunset average position in September of this year. If you currently use average position, we recommend that you start using these new metrics when measuring and optimizing for prominence."

Ginny Marvin at Search Engine Land wrote "Change is constant in search advertising, but average position has one of the few constants for more than 15 years. Yet, with the removal of right rail ads, in particular, its utility has sharply declined in recent years."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google Launches Domain Property In Search Console; Replacing Property Sets