Reminder: Some Google Ads Search Terms Report Query Data Being Removed Tomorrow

Jan 31, 2022 - 7:05 am 0 by
Filed Under Google Ads

Google Ads Query Data Removal

As a reminder, Google Ads will be removing some query data from your search terms report on February 1, 2022. Google warned us of this change in September 2021 and tomorrow is the day where historical query data that was collected prior to September 1, 2020 and does not meet the current thresholds for the search terms report will be removed on February 1, 2022.

Here is the reminder tweet:

Here was the original notice back in September:

As part of our ongoing commitment to privacy, we’re working to make our privacy thresholds consistent across Google. Over the next few months, you’ll see more changes across our other tools–including how we handle historical data. In Google Ads, this means that historical query data in your account that was collected prior to September 1, 2020 and doesn’t meet the current thresholds for the search terms report will be available in your reporting until February 1, 2022.

We are still not sure what those thresholds are...

Forum discussion at Twitter.

 

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