Google Ads Search Max Coming Soon?

Jan 17, 2025 - 7:41 am 3 by
Filed Under Google Ads

Google Max Logo

Google may be bringing Search Max to Google Ads soon. A "Search Max" option is showing up in the Google Ads match type report for some advertisers.

This was spotted by Lars Thoning Dybro where Adriaan Dekker posted on LinkedIn this screenshot of "Search Max" showing in the match type report:

Google Ads Search Max

There isn't a lot of information out there on Search Max, but Adrian Dekker has more details here - he wrote:

Search Max is designed to adapt to the ever-changing search landscape by delivering smarter, more effective ads. This innovative feature combines Search Term Matching and Text & URL Optimization to help marketers broaden their reach, improve user relevance, and drive higher conversions.

This looks super familiar and I thought I covered this before, but I cannot find it. :)

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 2, 2025

Apr 2, 2025 - 10:00 am
Google Search Engine Optimization

Google: We Don't Have A Brand-Ranking System But...

Apr 2, 2025 - 7:51 am
Bing Search

Microsoft Bing Copilot Search Now Live

Apr 2, 2025 - 7:41 am
Google

Google Search Tests Indent Vertical Bars By Title & Descriptions

Apr 2, 2025 - 7:31 am
Google Maps

Google Local Questions & Answers Feature Gone?

Apr 2, 2025 - 7:21 am
Bing Ads

Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, PMax & More

Apr 2, 2025 - 7:11 am
Previous Story: Google Updates Examples Of Events & Estimated Salary Images In Structured Data Docs