Google Ads Responsive Search Ads Officially Live

Oct 23, 2019 - 8:05 am 1 by
Filed Under Google Ads

Tech Google Ads

After over a year of testing and being in beta, Google has announced that the responsive search ads are now available to all advertisers to try out. Responsive search ads will automatically test different combinations and learn which combinations perform best of your ad headlines and descriptions and put the best together for you, automatically.

Google said Trovit used responsive search ads to drive 44% more incremental site traffic, which resulted in 43% more conversions.

Now responsive search ads are available to all advertisers in all languages, as well as in Google Ads Editor, the API, and the mobile app.

With this, Google launched two new Google Ads tools:

  • The Performance column helps identify which of your creative assets are driving results in high volume ad groups. Replace “Low” rated assets with new ad copy to improve performance over time. Keep “Good” performing assets and use “Best” performing assets as inspiration for new ad creative.
  • Ad variations now supports responsive search ads, allowing you to run your own ad copy tests and see how different variations of your ads perform.

You can learn more over here.

Forum discussion at Google Ads Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: A Redesigned Microsoft Advertising