Google Search Tests Line Separator Between Organic & Paid Results

Dec 5, 2023 - 7:21 am 3 by
Filed Under Google Ads

Google Robot Line

Years ago, Google use to separate the ads in its search results not just with clearer ad labels but also with a line separating the ads from the organic/free listings. Google may be testing that again, as we spotted a line separator between the ads and organic results just recently.

Khushal Bherwani spotted this in action the other day and shared a screenshot on X. Here is that screenshot:

Google Ads Line Separator

I was unable to replicate this, I do not see line separators between the ads and organic results.

And to be honest, Google is mixing ads with organic results more often now, so why bother?

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Massive Volatility Reported - Google Search Ranking Algorithm Update?

Feb 24, 2024 - 7:43 pm
Search Forum Recap

Daily Search Forum Recap: February 23, 2024

Feb 23, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Feb 23, 2024 - 8:01 am
Google Ads

Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands

Feb 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: You Decide What Old Content Is Helpful Or Not

Feb 23, 2024 - 7:41 am

No Joke: Google Is Paying Reddit For More Content, More Often

Feb 23, 2024 - 7:31 am
Previous Story: Gone: Google Search Console's Mobile Usability Report & Mobile-Friendly Tests