New Improved Google Ads Location Targeting Options

Jul 8, 2022 - 7:41 am 4 by
Filed Under Google Ads

Google Ads Locations

Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.

The target options now include:

  • Presence or interest: People in, regularly in, or who've shown interest in your target locations
  • Presence: People in or regularly in your targeted location.

The exclusion options now include:

  • Presence: People in your excluded locations
  • Presence or interests: People in, regularly in, or who've shown interest in your excluded locations

Kasim Aslam shared a screenshot on Twitter, which I embedded below, and said "A gift from the Google Gods!! Y’all, this is a big, big deal. I’m hopeful it’ll help crack down on all of the junk traffic we’re seeing in lead gen accounts specifically. Fingers crossed!"

click for full size

Nicole at Search Engine Land has a confirmation from Google, she wrote "“In campaign settings under “Location options,” advertisers will now find the ability to target based on physical “Presence” or “Presence or interest”. For Performance Max campaigns for online sales with a product feed, we’ll also be adding advanced location exclusions for “Presence” or “Presence or interest” similar to what is available in Smart Shopping campaigns today,” a Google representative told us.

A lot of search marketers are super happy about these location targeting settings.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Google

Google Investigating Search Clicks Leading To Translated Results

Jun 20, 2025 - 7:21 am
Google Ads

Google Local Service Ads Tests Background Checked Labels

Jun 20, 2025 - 7:11 am
Previous Story: Google Creates A Landing Page With Major Ranking Updates Timeline