Google Ads Editor v1.1 & Keyword Planner Adds Most Relevant Keywords

Jul 30, 2019 • 7:26 am | comments (0) by twitter | Filed Under Google AdWords
 

The Google Ads team released upgrades to both the Google Ads Editor and Keyword Planner tool. Google Ads Editor is now at version 1.1 and added a bunch of new features. The Keyword Planner tool now can show the most relevant keyword ideas right in the tool.

Google Ads Editor

The previous version, version 1.0 launched in March and replaced the old Google AdWords Editor with the rebranding efforts. In version 1.1, Google added the following features to Google Ads Editor:

Dark mode With dark mode, you have the option to switch the UI appearance in Google Ads Editor from a light color palette to one with darker background colors and lighter foreground colors. Users can switch Google Ads Editor to dark mode by clicking the moon icon in the bottom right corner. Similarly, users can switch back to light mode by clicking the sun icon

IP exclusions, full support for IP exclusion criteria enabled You can download, upload changes, add, delete, edit, copy, paste, export, and import IP addresses when you create a new campaign. In Settings, you can enter IP addresses to exclude them from seeing their ads. Previously, in Google Ads Editor, you couldn't update, add, or copy IP exclusions.

Image picker to choose images for various image fields Previously, if you needed to use the same image in multiple places, you had to repeat the steps to upload the image from your computer.

This new feature lets you browse images for various image fields and choose from previously uploaded images. You'll still be able to add images from your computer.

Exact search To improve search functionality, the exact search feature provides more specific search results when filtering campaigns or ad groups in Google Ads Editor. This feature is enabled by default.

For example, if you're looking for campaigns or ad groups on “dog accessories” and start typing “dog acc," you'll get search results like “dog accessories for corgis.” Previously, when searching for “dog acc,” you would have seen potentially unrelated campaigns, like “dog bed” or “dog apparel."

Checkboxes in accounts manager Accounts manager shows checkboxes next to accounts, to make it more explicit that multiple accounts can be selected and opened together.

Updated Features:

"Include Display Network" for Shopping campaigns is editable You can now edit this setting for Shopping campaigns. Previously, it was always “Disabled” and couldn't be changed.

Universal App campaigns renamed The Universal App campaign type is now "App - Installs." Universal App ads are renamed "App ads for installs." Later when Google Ads Editor supports UACe, it will also have "App - Engagement" and "App ads for engagement."

Deprecated Features:

To simplify the Google Ads Editor experience, the following features and functionalities are marked deprecated with the release of Google Ads Editor v1.1.

Destination URL Final URLs are replacing destination URLs as part of the URL upgrade. You can no longer create or edit ads that use a destination URL.

Destination URL has been removed from all ads and criteria. Sitelinks and app extensions still have Destination URLs, since they exist in live accounts.

Dynamic Search Ads Regular Dynamic Search Ads (DSA) have been deprecated. Note that these are different from the expanded DSA. You cannot create new DSAs. You can remove existing ones and edit their status and labels.

Responsive ads (previously known as DRA) Responsive ads shouldn't to be confused with asset-based responsive display ads. You can't create new responsive ads. You can remove existing ones and edit their status and labels. The "Export as responsive ads" action has been removed.

"Collapsed header" "Collapsed header" field for showcase ads has been deprecated from Google Ads Editor.

Support for "content/audience keywords" setting Google Ads Editor has removed support for the "Content keywords: enabled/disabled" setting.

Here is a GIF of dark mode:

Keyword Planner

Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.

Google also added two other features to give you more control over what keyword ideas show:

(1) Website filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website).
(2) Brand exclusions: Exclude keyword ideas that include brand terms.

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