Confirmed Google Ads Conversions Bug Impacting Non-First/Last Click Attribution Models

Dec 22, 2021 - 7:31 am 0 by
Filed Under Google Ads

Google Ads Responsive

Google has confirmed a bug with Google ads impacting conversion data. The issue is specific with Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution (DDA).

Google said the data may be delayed up to 24 hours and is working on fixing the pipeline delay.

Google posted this at about 3:22pm ET on Tuesday, December 21st over here saying "we're aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Dec 22, 2021, 1:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access Google Ads, but may not have access to the most recent data."

Google's Ads Liaison also responded to some complaints about the data being delayed:

Google fixed the issue at 6:07pm ET the same day, Tuesday, December 21, 2021. Google wrote "the problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ads, but may not have access to the most recent data." Google added "conversions delayed by this incident, those making use of non-First/Last Click attribution models, are now present in Google Ads."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 24, 2024

Jun 24, 2024 - 10:00 am
Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am
Google

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Previous Story: Podcast: Google Search Product Legal Counsel, David Price