Google Ads Auction Insights Report Now Available In Google Ads Report Editor

Nov 17, 2020 - 7:11 am 0 by
Filed Under Google Ads

Google Auction Report

Google announced that it is now allowing you to access the Google Ads auction insights report directly in the Google Ads Report Editor. Google said "auction insights are now available in Report Editor at the account and manager account level."

Google posted on Twitter "The auction insights report is now available in Report Editor. See how you can easily review performance across multiple accounts and visualize auction insights metrics using chart.

With this update, you can new uncover cross-account auction insights with ease by using Report Editor to:

  • Track metrics like impression share, overlap rate, and outranking share over time with charts
  • Identify shifts in auction performance and analyze your metrics with a time comparison
  • Compare performance across retail product categories by segmenting the auction insights report

This report is available for both Search and Shopping campaigns. To access auction insights, click on the Reports icon in the top right corner of Google Ads, navigate to Predefined reports, and select the Auction Insights tab.

Here are some screen shots of this:

click for full size

click for full size

Kiel Hanson said on Twitter "tt barely gives a handful of data. It still feels like "these are some people who might be bidding on the same keywords."

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Previous Story: Google Search Blueprints