Google Ads Auction Insights Report Now Available In Google Ads Report Editor

Nov 17, 2020 - 7:11 am 0 by
Filed Under Google Ads

Google Auction Report

Google announced that it is now allowing you to access the Google Ads auction insights report directly in the Google Ads Report Editor. Google said "auction insights are now available in Report Editor at the account and manager account level."

Google posted on Twitter "The auction insights report is now available in Report Editor. See how you can easily review performance across multiple accounts and visualize auction insights metrics using chart.

With this update, you can new uncover cross-account auction insights with ease by using Report Editor to:

  • Track metrics like impression share, overlap rate, and outranking share over time with charts
  • Identify shifts in auction performance and analyze your metrics with a time comparison
  • Compare performance across retail product categories by segmenting the auction insights report

This report is available for both Search and Shopping campaigns. To access auction insights, click on the Reports icon in the top right corner of Google Ads, navigate to Predefined reports, and select the Auction Insights tab.

Here are some screen shots of this:

click for full size

click for full size

Kiel Hanson said on Twitter "tt barely gives a handful of data. It still feels like "these are some people who might be bidding on the same keywords."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Search Blueprints