Google Ads Attribution Reports Get Revamped

Mar 6, 2020 - 7:28 am 0 by
Filed Under Google Ads

Google Ads Reporting

Google has updated the attribution reports within Google Ads. Google said on Twitter "Attribution reports in Google Ads have a new look. The new experience will help you quickly understand how your customers interact with your marketing throughout the purchase cycle, so you can take action in the areas that are driving results."

Google added that the new flow of these reports "can help you quickly understand how customers interact with your marketing throughout the purchase cycle, making it easy for you to take action in the areas that are driving results." Google has combined some reports and removed others to help you get the most important insights, faster, the company said.

These attribution reports are included in the Overview, Top paths, Path metrics, Assisted conversions and Model comparison.

The revamped overview page helps you better visualize your customers’ paths to conversion. For example, you can see the percentage of customers who converted after multiple clicks on your ads. You’ll also be able to see the percentage of customers who engaged with your ads on each device, and who did so using more than one device.

click for full size

Model comparison helps you compare your cost per conversion and return on ad spend for different attribution models, such as last click, rules-based, and data-driven attribution. Attribution reports can be found in Google Ads by clicking the tools icon in the upper right. Then, under Measurement, select Attribution.

click for full size

Ginny Marvin has more details at Search Engine Land.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Send Message On WhatsApp Tests

Oct 4, 2024 - 7:41 am
Google Ads

Google Tests Local Services Ads Without Attorney Photos

Oct 4, 2024 - 7:31 am
Google

Google Search From The Web Carousel Cards

Oct 4, 2024 - 7:21 am
Google

Google Tests Videos In Knowledge Panel Image Carousels

Oct 4, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: October 3, 2024

Oct 3, 2024 - 10:00 am
Google Updates

Record-Breaking Google Search Ranking Volatility Continues Into October

Oct 3, 2024 - 8:01 am
Previous Story: Google My Business Now Will Review All Photos & Videos Before Publication