Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better

Feb 15, 2022 - 7:51 am 0 by
Filed Under Google Ads

Google Ads Golden Triangles

Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies.

I believe she was quoting a Google presentation when talking about how to use the "Golden Triangle." Julie explained this in a lot more detail over here which was from this Google Ads experts series recording.

Here is the golden triangle:

click for full size

Julie said you should "expect a big push for smart bidding + broad match + RSA" this year.

For that to work, you need more and more data and the ones that will do the best are those that have the most data.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google: How You Implement Analytics Does Not Affect SEO