Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better

Feb 15, 2022 - 7:51 am 0 by
Filed Under Google Ads

Google Ads Golden Triangles

Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies.

I believe she was quoting a Google presentation when talking about how to use the "Golden Triangle." Julie explained this in a lot more detail over here which was from this Google Ads experts series recording.

Here is the golden triangle:

click for full size

Julie said you should "expect a big push for smart bidding + broad match + RSA" this year.

For that to work, you need more and more data and the ones that will do the best are those that have the most data.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 16, 2025

Jun 16, 2025 - 10:00 am
Google

Google Search Tests Audio Overview

Jun 16, 2025 - 7:51 am
Google Ads

Google Merchant Center Updates Some User Interface Elements

Jun 16, 2025 - 7:41 am
Bing Search

Bing Tests Dropping Microsoft Name From Bing Search Box

Jun 16, 2025 - 7:31 am
Google Ads

Google Ads Tests New Charts Interface For Campaigns

Jun 16, 2025 - 7:21 am
Web Analytics

ChatGPT Updates To Improve Tracking In Analytics With More UTM Parameters

Jun 16, 2025 - 7:11 am
Previous Story: Google: How You Implement Analytics Does Not Affect SEO