Google: 56.1% Of Ad Impressions Not Even Seen

Dec 9, 2014 - 8:37 am 3 by
Filed Under Google Ads

Google Impressions ManGoogle released a study claiming that the majority of ad impressions are unseen by users.

Google said "A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions we measured are not seen, but the average publisher viewability is 50.2%."

Meanwhile, a study done by Association of National Advertisers and ad fraud detection firm White Ops shows that "11% of online display ads were prompted to appear by bots" and "23% of video ads purchased were wasted on fraudulent traffic." This translates to a potential loss of 6 billion globally to ad fraud in 2015 according to PricewaterhouseCoopers.

This makes the online ad space scary. Measuring online ads is what makes online ads so awesome. It is hard to measure offline ads. But at the same time, you can fake stuff online and that is the scary part.

Forum discussion at WebmasterWorld and Cre8asite Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google Webmaster Tools To Offer CMS Upgrade Notifications?