Google: 56.1% Of Ad Impressions Not Even Seen

Dec 9, 2014 - 8:37 am 3 by
Filed Under Google Ads

Google Impressions ManGoogle released a study claiming that the majority of ad impressions are unseen by users.

Google said "A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions we measured are not seen, but the average publisher viewability is 50.2%."

Meanwhile, a study done by Association of National Advertisers and ad fraud detection firm White Ops shows that "11% of online display ads were prompted to appear by bots" and "23% of video ads purchased were wasted on fraudulent traffic." This translates to a potential loss of 6 billion globally to ad fraud in 2015 according to PricewaterhouseCoopers.

This makes the online ad space scary. Measuring online ads is what makes online ads so awesome. It is hard to measure offline ads. But at the same time, you can fake stuff online and that is the scary part.

Forum discussion at WebmasterWorld and Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Webmaster Tools To Offer CMS Upgrade Notifications?