Google: 15% Of All Queries Are Still Never Seen Before

May 14, 2018 - 8:06 am 2 by
Filed Under Google

Google

Since 2013, Google has been saying 15% of queries are new and never seen before by Google. The interesting part, this is five years later and the stat has not changed. In 2007 it was 25% of queries, so it took a big bump down from 2007 to 2013, but since then, at least according to the Google speak, it is still at 15%.

Google's John Mueller and Mariya Moeva mentioned the stat in their I/O session from last week. They said "we serve trillions of searches each year and out of those this is quite surprising for me every time I look at it about 15% of the queries every day are completely new ones things we've never seen before." So it makes it sound like they looked again at the stat to see if this has changed, and it has not.

John Mueller of Google calls it a fascinating statistic:

Isn't it?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Sued SerpApi Over Scraping Search Results

Dec 19, 2025 - 3:50 pm
Search Forum Recap

Daily Search Forum Recap: December 19, 2025

Dec 19, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore

Dec 19, 2025 - 8:01 am
Google

Google Product Reviews Bug On Product Detail Pages

Dec 19, 2025 - 7:51 am
Google

Google Search Testing New Sports Features

Dec 19, 2025 - 7:41 am
Google Ads

Google Ads Tests Video Assets From Merchant Center

Dec 19, 2025 - 7:31 am
 
Previous Story: Google Cuts Down Search Snippets By Half