Google's New Search Funnels Attribution Modeling Tool

Feb 4, 2014 - 8:04 am 1 by
Filed Under Google Ads

Google AdWords Copy/PasteGoogle announced on Google+ a new AdWords tool for determining the attributions that lead to your conversion. The tool is named the Search Funnels Attribution Modeling Tool.

The Search Funnels Attribution Modeling Tool offers five models for assigning value to the keywords, ad groups, and campaigns that lead to conversions. While most advertisers assign the last click to the conversion, that might not be a true value.

The attribution models included in the Search Funnels Attribution Modeling Tool are:

  • Last Click model Last click: Gives all credit for the conversion to the last-clicked keyword
  • First Click model icon First click: Gives all credit for the conversion to the first-clicked keyword
  • Linear model icon Linear: Distributes the credit for the conversion equally across all clicks on the path
  • Time Decay model icon Time decay: Gives more credit to clicks that happened closer in time to the conversion
  • Position Based model icon Position-based: Gives 40% of credit to both the first- and last-clicked keyword, with the remaining 20% spread out across the other clicks on the path

adwords-search-funnel

AdWords said on Google+:

Use this tool to examine five different attribution models in AdWords to better understand how different bids for undervalued keywords can help you reach customers earlier in the purchase journey, driving even more conversions.

We’re working hard on attribution-related features to help you better measure the value of your AdWords advertising. Stay tuned!

More details over here.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Android Socks