Tedster started a thread at WebmasterWorld to kick off a nice and future thinking discussion around the future of SEO practices and techniques. He named the thread, next generation SEO.
He said because of all the Google updates, he and the member base at WebmasterWorld wants to "talk strategies and next generation SEO so we can battle back and fight another day."
This is how Tedster kicked it off:
(1) Focus on your visitor/customer experience
a. Understand your analytics package, make it perform to its full capacity.
b. Find the technical means to tap into browser signals for yourself.
c. Invest resources toward REPEAT visitors/customers. Offline marketers know that acquiring new business requires much more resource investment than holding on to those who have already found you.
(2) Avoid heavy handed and merely technical SEO
a. The most obvious place this applies is link building. If a type of link doesn't generate traffic (there goes analytics again) then don't go after it in any way.
b. In on-page and on-site SEO, appreciate that search engines today have many effective means to measure signals like relevance. We no longer need to "shout" at them to get our relevance messages to register.
c. Appreciate that today's algorithms are extremely complex. A simplistic "checklist" approach can create problems, or at least be a big frustration.
This is meant to be a discussion, so please do so at the forum. Yes, I love the comments here but I rather not take this conversation away from the source.
Forum discussion at WebmasterWorld.
Image credit to BigStockPhoto