Was Expedia Penalized By Google? SearchMetrics Says So.

Jan 21, 2014 - 8:45 am 18 by

expedia logoYesterday morning Patrick Altoft tweeted to me that SearchMetrics is reporting Expedia lost about 25% of their Google traffic overnight.

SearchMetric is indeed reporting this and I confirmed it with Marcus Tober from SearchMetrics via email. I posted the story on the traffic drop at Search Engine Land and asked if it was related to the link buying allegations Expedia was surrounded with last month.

A Hacker News thread, that I've been following for the past couple weeks has more details about how Expedia may have been involved in link schemes and may have received an unnatural link penalty by Google. Google has not yet responded to my inquiries about the penalty. So I have no confirmation from Google or Expedia about it.

SEM Rush shows no drop off in traffic:

click for full size

Search Metrics shows a huge decline:

click for full size

To be fair, SearchMetrics is normally dead on.

Here are the keywords SearchMetrics cites as Expedia dropping on:

click for full size

In after hours trading, Expedia's stock dropped about 3% over the news:

Expedia Stock

It is amazing how Google can have such an impact on another large public company. But it is more amazing that companies that size need to participate in link schemes. Again, it seems they did participate in link schemes but it is not 100% clear if they were penalized by Google for it.

Forum discussion at Hacker News.

Update: Three months later, see what has changed or not changed over here.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Google Maps

Google Maps Suggest An Edit Flow Updated

Apr 12, 2024 - 7:11 am
Previous Story: New Google AdSense Arrows: Square Backgrounds With Thin Arrow