Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things
get through and it takes me several hours to get to it. So please excuse any of that comment spam.
"Use page titles and headlines that capture the essence of the content." - Why would anyone not do this? I noticed for the first time that one of my sites is showing up in the news discovery. Thanks for sharing about this update Barry.
One thing that stands out to me in this update is how aggressively Discover seems to be reacting to above-the-fold UX and headline intent, not just content depth.
In a few cases I’ve looked at recently, the biggest Discover drops weren’t tied to publishing cadence or backlinks, but to obvious friction on mobile: heavy ads before content loads (hero section), sensational headlines that delay the payoff, and dense outbound linking right at the start of the article.
What’s interesting is that some of these sites didn’t change anything recently. Discover just seems far less tolerant of those patterns now.
Might be worth doing a simple mobile “first 5 seconds” gut check before assuming this is a pure quality or authority issue.
not sure if those groups and subreddits on ppc are a scam...
sometimes i read those subreddits regarding facebook ads and google ads... people would be posting about poor conversion rates and how the returns are bad.... but there's always that few people who would boast that they're getting high roi and encourage others to spend more. i wonder if these are bots... they offer no tips other than telling everyone to increase ad budget and spend more.
Google Discover Update Only in US? Hello from Europe! :-( https://uploads.disquscdn.com/images/1c1319e6a11e63b547ce31dda7145c5736df77dde72bc20bc6b7873c300e04b6.jpg
Lol. So that's why my website, which isn't in English and has no English-speaking traffic, has lost 90% of its Discover traffic since February 2nd! What dumb liars! First, they took all the search traffic with their crap AI. And now Discover, too.
<a href="https://www.moltbook.com/">https://www.moltbook.com/</a>
Social media site for AI bot.... /facepalm
Apparently, the bots that join complain a lot about their masters.... Its more like Reddit than Facebook.
Not every site is about text. Mine isn't. How do you gauge its "deep expertise" if it is not about text, not about journalism, not about any people involved?
I would be interested to hear what you feel would be the best solution for you personally right now, if you were asked. Someone on youtube said that if you opt out of AI mode/AI overviews you risk your content being stolen by another website and then they are given the main reference (ranking) so what would be your solution to this whole situation if you could have one. e.g. a button so user can choose, ban it outright, licences, guaranteed visibility somehow or something else - what would your solution be?
I guess expertise in any subject, i.e tech news, journalism that speaks like a human perhaps and not slop? Same with sports etc.. Really if Google does what it says it's going to do then those that create real content will be rewarded. But this wording is the same from the September 2023 Helpful content update and ended up destroying the good stuff and floating the bad. Ever since it's been amazing record profits for Google as they gas light saying results have never been better. Now their AI has taken a big chunk out of chatgpt so they have confidence again. The threat is subsiding.
As soon as they started displaying your content without visiting your site that should have been all the warning you needed BUT some people cheer it. No click searches are awesome, what a bunch of tards. The known people in this industry are kinda wimpy no fight, no push back just rollover for the belly rub. At least the not to distant future will all be pay to anyway. no more I built my business on free traffic from Google crying
Aus based news site here covering GLOBAL news. 10M Discover clicks in 2025, with more than 80% coming from countries like the US, UK, Canada, and others, because I cover content from here (shock horror). Not that any of this matters, because I was wiped from Discover in the last core update, am down 90-95% in search, and wiped from News and every other part of the web. Hard to see that this will change anything.
Let's see if we will stay alive after this. The first 5 days of the month i am 90% down. This is the week I posted an exclusive and got many high profile backlinks... This makes no sense
Hey, John they can't work out why advertisors are spending right now with them and AI people in Google are not money people. It's AI cancer. They are hiding innovation behind hype and the markets are starting to see that. You got to think the results they just published is for Q4 not now, there was al that sponsored UX change and over on reddit advertisers are wondering WHF is going on, eg, 2023 they spent $100k and returned $140k now they not making anything. We also need to take into account the dollar-pound has crashed so were naturally be paid less for ads in uk. I still expect softening (AI less aggressive ), especially with CMA pressure and the USA appeal.
Put the question to Gemini ultra and got : 1. The "Discover-Only" Label is Misleading
Search Engine Roundtable notes that while Google claims this update specifically targets the Discover feed, the volatility being reported across the industry is "insane" even for regular search results.
Shared Technology: Google's Discover and Search systems rely on the same core signals of Helpful Content and E-E-A-T.
Quality Benchmarking: If the update finds your site lacks the "deep expertise" required for Discover, it will likely lower your authority for regular search keywords as well.