Recent Comments on Search Engine Roundtable

Hunar commented on Thanksgiving Google Search Ranking Algorithm Volatility

Couldn’t agree more! Would absolutely love if a new player came in the game and specifically Apple. Would change things up a ton!

Comment ID #6803522160 11/30/2025 11:05 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

Microsoft just produced a 2,000 word article arguing AI search should be measured in "visibility" not ROI - its ont here blog. The problem is advertisers want ROI now or they won't spend. And it's already happening. Organic click-through rates for PPC alone dropped 54.6% year-over-year. Advertisers are pulling back budgets. YouTube has gone from 2-3 ads per video to 5-7 as google trying to use youtube to offset, and half of youtube users now use ad blockers, and more and more people are starting to just block the ads and actively go find an adblocker. What you made me realise John is they control everything - governments, content, regulations and that wont change - but what they can't control is the purchase. I think we will see massive change after xmas, if not then sept 26 when the apple deal is back on the table.

Comment ID #6803474773 11/30/2025 07:19 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

@John made me realise something simple. None of it really matters. What you typed above does not matter. Not the lobbying, not the legislation, not the hype. Because at the end of the day, they don’t control the advertiser’s purse. And they don’t control the public’s either. That’s the end of the chain, the buyer and the spender. If there’s no clean flow between those two, the whole system breaks. And that’s exactly what we’re watching happen, an AI strategy failure, and it will be interesting to see what will be done if anything - maybe the whole thing will just implode.

Comment ID #6803462270 11/30/2025 06:37 pm

John A. User commented on Thanksgiving Google Search Ranking Algorithm Volatility

When the public and advertisers wake up, thats the $64,000 question.

Comment ID #6803456323 11/30/2025 06:18 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

Thank you John. You have made me put it all in perspective. you're totally right. They can control governments, steal content, threaten tariffs, but they can't control the one thing that matters: the advertiser's purse ROI is ROI. If the money doesn't come back, the money stops going in. And you're right about OpenAI. They're burning billions and that guy that runs it is so fake and people are starting to ask questions like when when are you going to ROIand he was speaking about creating videos using sora in the corn market lol. Datadonkey said that the public is subsidising AI through their energy bills without knowing it. When people all know that the backlash will be bad. The whole thing is built on the assumption that someone else will pay. Advertisers will pay for no clicks. The public will pay for energy. Publishers will give content for free. But the main revenue (advertisers) are starting to say no you don't control our money, our shareholders do and if were not making ROI, bye bye

Comment ID #6803446820 11/30/2025 05:48 pm

John A. User commented on Thanksgiving Google Search Ranking Algorithm Volatility

Yes, AI isn't making the returns that they want it to be; mainly, in the case of OpenAI, they're losing more money than they are making. As I think it was @codecommander:disqus , could be wrong (it could've been Uncle), he posted an article about how energy companies are building new power plants for data centres and charging the general population. If the population knew about this, they would be a substantial political backlash but the general population don't know. How OpenAI will make money eventually for answers is anyone's guess because everyone expects answers to be free. OpenAI will never make enough money to keep it free, I'm guessing. OpenAI will either be bought or go bankrupt, there'll be a huge backlash if Trump buys it for the government.

Comment ID #6803431885 11/30/2025 05:05 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

You make a great point and it got me thinking and researching, I did not realise it was Europe as well. Okay, so let's play this out. Google is protected. Governments are allowing them to scrape our content for free. So let's follow their AI strategy to its conclusion. No websites means no original content to keep training but this is minor as they can get content from other places. AI-only answers mean no clicks, remember his speech no click internet is there strategy. No clicks mean no ROI for advertisers. Advertisers stop advertising - and we're already seeing that happening even with the web still functioning. They're killing their own business model. Search advertising is worth $175 billion to them. They think they can change the ROI definition (make me laugh out loud) there is no way that can happen. No one is going to pay for answers, the internet has been free for 25 years. Yes, AI companies are offering free use for now, but they're all losing billions in the process. And most queries are basic - "what's the weather today like I said before. In all this, it's the ad market that isn't doing what Google expected. They assumed advertisers would keep paying for placement alongside AI answers. They were wrong. Advertisers won't pay to sit next to AI slop that doesn't convert. And AI isn't free to run. Someone has to pay for that infrastructure. YouTube is already losing big creators and viewers due to having to watch 4 minutes of ads to watch 1 minute of some dude in his bedroom. It doesn't look good for Google if advertisers keep rejecting placement beside AI-generated content that delivers no returns. They will win the battle for control. But they may (or will) destroy the thing that made it valuable - us.

Comment ID #6803422901 11/30/2025 04:41 pm

DataDonkey commented on Thanksgiving Google Search Ranking Algorithm Volatility

OK

Comment ID #6803372979 11/30/2025 02:36 pm

Barry Schwartz commented on Thanksgiving Google Search Ranking Algorithm Volatility

Everyone, please stop.

Comment ID #6803372640 11/30/2025 02:35 pm

DataDonkey commented on Thanksgiving Google Search Ranking Algorithm Volatility

<blockquote>... those are completely other topics than AI.</blockquote>If that's the case, then why are you rambling on with BS about AI in Barry's post about search ranking volatility? Take your own advice. LOL

Comment ID #6803372122 11/30/2025 02:33 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

... those are completely other topics than AI.

Comment ID #6803369204 11/30/2025 02:26 pm

DataDonkey commented on Thanksgiving Google Search Ranking Algorithm Volatility

It has everything to do with the topics above. You said innocent till proven guilty, and Google's prior three convictions underscore Google's failure to abide by the law. Therefore Google should be prohibited from using AI. Three strike law should apply IMO - break up Google and send Spamdar Pinchya to that El Salvador prison for life for committing economic crimes against humanity.

Comment ID #6803368979 11/30/2025 02:26 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

Consultations show the evolution of the law - and you know that. By the way: There is law governing mining and copying for automated analysis under the Section 29A CDPA of the Copyright, Designs and Patents Act 1988, proving that AI training is not inherently illegal - disputes concern scope and licensing, not a statutory ban. The UK Government Copyright and AI Consultation explicitly discusses expanding rights and opt-outs, which would make no sense if training were already forbidden outright.

Comment ID #6803368959 11/30/2025 02:26 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

The amount of revenue and tax lost for a few AI firms across the water will mean it will be outlawed in Europe. USA big tech is not that important over here.

Comment ID #6803367211 11/30/2025 02:21 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

That is a consultation it is not law,.

Comment ID #6803366568 11/30/2025 02:19 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

Wow - Google had lawsuits about completely other topics than AI. This has absolutely nothing to do with the points that were discussed above.

Comment ID #6803366348 11/30/2025 02:19 pm

DataDonkey commented on Thanksgiving Google Search Ranking Algorithm Volatility

<blockquote>that in this life the rule is: until proven guilty.</blockquote>Google has been proven guilty three times already in the USA. Epic Games v. Google, DOJ v. Google (Judge Meathead/Search) and DOJ v. Google (Judge Brinkema/Ads). Google has also been fined billions of dollars for their evildoings around the world. So what's your point knowing it's fact that Google is a shitty convict company?

Comment ID #6803364421 11/30/2025 02:14 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

<blockquote>I am a trained barrister before I did this. So yes, they are breaking UK law (...)</blockquote>They are not - see e.g. <a href="https://lordslibrary.parliament.uk/copyright-and-artificial-intelligence-impact-on-creative-industries/">https://lordslibrary.parliament.uk/copyright-and-artificial-intelligence-impact-on-creative-industries/</a> .

Comment ID #6803363362 11/30/2025 02:11 pm

DataDonkey commented on Thanksgiving Google Search Ranking Algorithm Volatility

I'm not crying because of AI. Instead I'm using our Priceifier to pass on the costs of harm AI has inflicted on us to Google's users. You're the one crying for someone here to believe your BS, and I must admit it's funny watching everyone shit on you with facts that refute your blatant lies. LOL

Comment ID #6803360900 11/30/2025 02:05 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

Then you should know, that in this life the rule is: until proven guilty.

Comment ID #6803357784 11/30/2025 01:57 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

I am a trained barrister before I did this. So yes, they are breaking UK law in my training. I would not know the US side. They know they will be screwed if someone takes this to court in UK for world-wide content theft. It does not take much IQ to know that it is not fair use which is the only defence. If you make the content creator poor due to training based on their work then that is not fair use. You must have a low IQ to believe otherwise.

Comment ID #6803354558 11/30/2025 01:49 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

<blockquote>How am I inconsistent?</blockquote>Erm - you wrote like a crying baby because of AI and use it for your profile picture? Welcome to the new reality - the one that you're already using yourself, obviously.

Comment ID #6803354316 11/30/2025 01:49 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

I'm not Bobby. But I'm obviously one of the very rare people here that do write the truth. What winds you up are facts. Not the best sign for a fact based branch in change ...

Comment ID #6803345353 11/30/2025 01:27 pm

DataDonkey commented on Thanksgiving Google Search Ranking Algorithm Volatility

How am I inconsistent? Would you hire a rapist to work with your other employees? Why then do you defend an economic rapist such as the Google Crime Syndicate with multiple antitrust convictions? Are you just clueless?

Comment ID #6803345170 11/30/2025 01:27 pm

Sensei commented on Thanksgiving Google Search Ranking Algorithm Volatility

You're probably right. I was just holding out for him to scream about fascists, being abused, or his pretend butt pregnancy before official confirmation it's another new Bobby troll account.

Comment ID #6803343210 11/30/2025 01:22 pm

John A. User commented on Thanksgiving Google Search Ranking Algorithm Volatility

The thing @Sam is JD Vance implied if we (Europe) made any AI regulations, they would take tarrif action.

Comment ID #6803334827 11/30/2025 01:02 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

<blockquote>It is copyright theft.</blockquote>You're free to take a lawyer, go to court and let the juristiction decide if it is. Until then it's not, but your opinion - even if I understand you, but laws work as they do.

Comment ID #6803331035 11/30/2025 12:52 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

And what advantage do you have with your warped view? It is copyright theft. My images are in AI overviews along with things that came from my brain that no-one else would know. They stole my thoughts and reworked them spun the content and served it with a photo of me beside it. That is theft.

Comment ID #6803329914 11/30/2025 12:49 pm

Sam commented on Thanksgiving Google Search Ranking Algorithm Volatility

As of right now she's still in office. The courts ruled Perlmutter is entitled to continue serving because her agency is housed in the Legislative Branch and her primary role is to advise Congress meaning trump has no authority to fire her, she must be annoyed.

Comment ID #6803327003 11/30/2025 12:42 pm

SnowInWinter commented on Thanksgiving Google Search Ranking Algorithm Volatility

It's a shame that you didn't understand how generative AI really works. Maybe just read up on the topic. ... I understand that you don't have time: the fall semester is coming to an end and you're obviously going to fail the basic law course because you don't know the elementary principles of the law of your county.

Comment ID #6803326738 11/30/2025 12:41 pm

Recent Comments

Popular Categories

The Pulse of the search community

Search Video Recaps

Most Recent Articles

Daily Search Forum Recap: November 28, 2025

Search News Buzz Video Recap: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All

OpenAI Scales Up Crawling & Bots For The Holidays

Google's Sundar Pichai Monitors X On Launch Days For Feedback

Gemini 3 Now Powering Google AI Mode For Some Queries, Automatically

Google AI Overviews Showcases Events With New Results