Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things
get through and it takes me several hours to get to it. So please excuse any of that comment spam.
You know what's really neat? Not only are the majority of us effected by this but we are also seeing a huge downturn in the US economy and peoples spending habits. There are a ton of mom & pop e-com sites that did really well before all of this. I bet a ton of half awake SEOs on fivver are raking in the "fix." https://media3.giphy.com/media/bjJ99WcOi73X2/giphy-downsized-small.mp4
Maybe you've missed literally everyone in SEO talking about Ed Zitron's illuminating piece on our good friend Prabhakar Raghavan, but absolutely nobody "won't admit" that Google is wreaking havoc with their algorithms. Welcome to the party, because that's all anybody talks about here, just Google's mix of evil and incompetence, and we all get to speculate on what particular cocktail of those 2 things are the cause of the shitshow we're seeing in any given update.
That's the problem. Rolling back means reducing ads and reducing profit. As much as I wish it might happen, no Google manager who wants a career is going to die on that hill. The genie is out of the bottle.
My Google Discover traffic has practically collapsed since Friday the 19th. Let's hope it's not a bug as happened in October 2023 because the latter lasted almost 25 days before they fixed it
This evening Apr 25, 2024, GOOG reports quarterly earnings. I'm going to predict that we see algo stability starting within 48 hours of the quarterly report.
Are disruptive updates corelated to poor earnings and the earnings reports?
Is GOOG 'forcing' business to spend money on advertising by wreaking havoc to the SERPS?
At least a portion of their electric bills will be subsidized by others paying higher rates. Here's a 2018 story https://www.foxnews.com/tech/are-you-paying-amazons-electricity-bills about electric customers picking up the tab for a $172 million underground line for an Amazon datacenter. The electricity rates Amazon, Google, Meta, etc. pay are much less than most I'm sure. And where these new AI datacenters get built will be subsidized as well with taxpayers covering the tab for the infrastructure to support the new buildings which will also have property tax abatements.
AI is expensive, it uses the same amount of energy as Holland or Belgium, I forget which. Those countries with populations of 17/11 million respectively. Can you imagine how much electricity those countries need and the total electricity bill. They are going to have to make some serious wonga (cash) just for the electricity. No wonder the investors are spooking, all the profit is going into their electricity bills. If all these big companies keep using AI and robots (amazon) then they might be a backlash and people might turn off them (hopefully).
They just implimented or are in the process of implimenting Dragonfly. Do some research on Googles Dragonfly algorithm. It's the censorship algo (social credit scores) that was built for China that Google claims was never finished or implimented.
I do a lot of ecomm and product developement. That means trips to China in the relatively recent past, going back to 2007. I can't even contact my reps there anymore. It's like they vanished.
Google's new US system is acting very similar to what they built for China when it was being pushed. I was there at the time.
I haven't seen a Google algo update benefit me for years. IMO the purpose of these updates is to coverup another money grab. Problem is there isn't a lot of meat left on the bone so we notice. As far as AI goes, we're just getting started in the AI wars with companies aligning their resources. Meta was hammered by Wall Street, and I suspect Google may get hammered too if they invest to heavily in AI. Story "<b>Meta’s stock plunges 15% on ‘aggressive’ AI spending plans</b>" at: https://edition.cnn.com/2024/04/25/investing/meta-stock-plunges-ai-spending/index.html
Yeah, it's also the greed of upper management that renders Google AI so useless. Why is ChatGPT better? Is it because of Google's greed too? Doesn't Google have so much money that they could hire a developer army to build something better than ChatGPT? Well, no, they can't. There isn't an existing developer team that can compete with OpenAI; there is
nothing they can't do unless they hire every OpenAI developer.
The key point about the search engine is that they had a working algorithm, but
they tried to replace it with this useless HCU thing. They are too prideful to admit they are wrong, nor do they know how to tweak/fix this mess.
Devil's advocate: they can be both.
They can be maximizing profits but too incompetent to do it in such a way that the victim doesn't notice.
For what it's worth, I've always been squarely in the incompetence/behind the scenes power struggles camp. But it's undeniable, with receipts, that there are also people in positions of power at Google trying to bleed the patient dry. It's a big organization with very different values across different teams. I seem to recall that the all-hands Search Team meeting the other day involved something like 25,000 staff. And that's just the Search Team. I have no idea how many are in the ad teams and so on. Sometimes that creative tension might work cohesively. Right now it appears to be creating chaos.
Update: The 25,000 full-time employees figure was <a href="https://www.cnbc.com/2024/04/23/google-search-boss-raghavan-warns-employees-of-new-operating-reality.html">described</a> as "Google’s knowledge and information organization." I don't know specifically which teams that includes.
A proper search engine to them is a profitable search engine. From what I see in sales, Bing is getting more traffic which is why I'm seeing more sales from them. Other data suggests Bing is also benefiting from Google's loss in users:
https://uploads.disquscdn.com/images/1da6ab1c3f419bd0ac4a1de62d0f6bef484c95d83bee922e2b6912059fefc137.gif
Barry's post "<b>Report: How Prabhakar Raghavan Killed Google Search</b>" https://www.seroundtable.com/how-man-killed-google-search-report-37281.html also helps explain the current state of Google (tunnel vision focused on profits).<blockquote>A day later, Gomes emailed Fox and Thakur an email he intended to send to Raghavan. He led by saying he was “annoyed both personally and on behalf of the search team.” in a long email, he explained how one might increase engagement with Google Search, but specifically added that they could “increase queries quite easily in the short term in user negative ways,” like turning off spell correction, turning off ranking improvements, or placing refinements — effectively labels — all over the page, adding that it was “possible that there are trade offs here between different kinds of user negativity caused by engagement hacking,” and that he was “deeply deeply uncomfortable with this.” He also added that this was the reason he didn’t believe that queries were a good metric to measure
search and that the best defense about the weakness of queries was to create “compelling user experiences that make users want to come back.”</blockquote>
As you see, the problem is not Google's code but upper management's greed.
Bing just tries to be a clone of Google. Whatever Google does, BiNG does too so wants the point in swapping one crappy engine with another. Take the instance a few weeks ago, Google decided not to show caches anymore and then what did Bing do. Google does image theft and look what the other images do. If Bing wants to be noticed, they need to do what I said above and be DIFFERENT.
I get your contradiction point. I'll go for incompetence as they are taking so long.
As for Bing, my view is that not many people outside IT probably know about BING. If I was to ask my non-tech family if they'd heard of Bing then they'd probably say no. You don't see any adverts for Bing, when was the last time you saw an advert for Bing in the newspaper or on television. Microsoft don't help themselves with getting the word out. You see so many Temu adverts, you wonder why Microsoft don't advertise on non-Adsense networks. Bing are just holding back for the Mehta court case.
it's not like you have money to hire all developers of the world and would be possible to create the best search engine, things just doesn't work like that, the amount of quality is not related to the amount of developers hired.
You're contradicting yourselves. Initially, you claim that the Google team lacks competency and highlight numerous failures. Then, you suggest that Google's actions are deliberate, which contradicts the
incompetence argument. So, is the Google team competent or not? If they are indeed contributing to Google's profitability, then they must possess competency. However, if they're not competent, why isn't Microsoft Bing's team more effective and able to create a superior search engine? This situation is chaotic, with various theories being thrown around without clarity on what's really happening at Google.
When everything is moving to a chat box, why would any of them invest money into search with 10 or whatever number of links pointing to external sites?
doesn't matter the amount of money, microsoft has even more money than them and still has no developer army to code a proper search engine, I still insist google issue is in the code but you guys is too emotional to admit I am right.
Trust me, we get it. And why would Google want to roll back to a 9 month old algo with 9 month old revenue? Google has shareholders to please and could care less about us or users. Google reports after the market closes today I believe, so we should see how well their current algo is padding their pockets.
Sounds romantic, but you have no idea how much money they have.
If it was life or death, they can build a literal army of coders and roll back to whatever stage they want.
Every single engineer alive that has worked for Google can be bought back if needed.
But they don't see the need.
The reason why HCU 1 was in Sept. and HCU 2 was in March was to slow down the outrage.
The reason why HCU 2 is 2 months is to slow down the outrage.
They're stalling on purpose.
You folks just won't admit it, but Google has taken a path where their recent algorithms have wreaked havoc. They can't roll back to a code from 9 months ago, nor do they have a clue how to fix the current code. Despite this, the belief that they are prioritizing profit persists, benefiting them as many still perceive them as algorithmic wizards, which they are not.
Why am I so sure? The frequency of updates that fail to address issues suggests that if profit were their sole motive, they wouldn't be so concerned about releasing numerous ineffective updates.
You might still believe Google is winning, but the reality is different. If they continue offering limited content beyond platforms like Reddit and a few major websites, the utility of their search engine will diminish. Users could opt to bypass the search gateway altogether and visit these sites directly. Moreover, people are increasingly turning to platforms like TikTok and other social networks for search needs, indicating Google's declining relevance as a search engine.
It's only a matter of time before traditional search engines become obsolete. Sacrificing the quality of their product for short-term gains is the height of folly.