Chrome Beta Can Display Competitors When Customers Are On Your Site

Sep 2, 2021 • 7:41 am | comments (6) by | Filed Under Google Search Engine


Part of the latest version of the Chrome beta, not out to the masses yet, is a feature named "continuous search." Continuous search basically will show you search results along the top of the page when you are browsing web sites. Essentially, it can show your competitors sites when people are looking at your site.

Glenn Gabe is testing it out and he showed a screenshot of him browsing Dick's Sporting Goods website and Google suggesting he visit to buy golf shoes instead of buying them on Dick's Sporting Goods. Here is the screenshot he shared on Twitter:

Chrome Shows Compettors Top

To be fair, you do need to turn on this feature:

If you want to try it, download Chrome Beta on your mobile Android device or other devices and enabled with double-row chip on the browser.

Forum discussion at Twitter.

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