Bing Multi-Perspective Answers - Like Two Featured Snippets

Feb 7, 2018 - 7:45 am 3 by
Filed Under Bing Search

Bing Green

Bing wrote about their new Multi-Perspective Answers for their Intelligent Answers set. This is similar to what Google calls "featured snippets," in case you were wondering.

In this case, Bing may show two different answers from two different perspectives side by side. They look like this:

22 Cholest

Bing wrote "Today, when you use a search engine to find answers to your questions, your experience can quickly turn into an echo chamber because search results often cover just one side of the spectrum of possible answers to your questions, which can lead to confirmation bias."

The funny thing is, I mentioned this to a Googler recently - I said something to the affect of, why not show featured snippets that are true to the person searching. So if a Trump supporter searches for something related to Trump, show a pro-Trump featured snippet to that person and the opposite to a non-Trump supporter. Since Google doesn't want to get into the game of being the absolute truth, give people a more personalized result.

Bing doesn't specifically do this, they just give two sides of the story. Heck, I searched for this on Bing and got an "intelligent answer" whereas Google won't show a featured snippet for it, at least not right now.

Trump Bing

Here are some screen shots of these Bing Multi-Perspective Answers:



Google did show off showing two featured snippets on a single search result page, but it is more about diversifying the query that giving two sides of the answer.

FeaturedSnippet 7 Max 1000x1000

Bing announced this yesterday at a marketing event:

In any event, this is a neat feature and you can learn a lot more about how it works over here.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Search Ranking Volatility, Site Reputation Abuse Enforcement & Pichai On Search Quality - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Locks Down Complaints Of Image Thumbnails Not Showing In Search

May 17, 2024 - 7:11 am
Bing Search

Mikhail Parakhin, Former Microsoft Bing Head, Joins Perplexity Advisor Board

May 17, 2024 - 7:05 am
Search Forum Recap

Daily Search Forum Recap: May 16, 2024

May 16, 2024 - 4:00 pm
Google Updates

Continued Heated Google Search Ranking Volatility Through May 16th

May 16, 2024 - 7:51 am
Previous Story: Is Google Showing Fewer Featured Snippets In Search Results?