Bing Ads Shared Budgets

Oct 28, 2016 - 7:25 am 0 by
Filed Under Bing Ads

Girl Laptop Bing 1900px

Bing Ads announced they now have shared budgets in their ad platform. This lets advertisers in Bing Ads to distribute a "single daily budget across all campaigns or a subgroup of campaigns."

Bing said "Shared Budgets eliminates the need to spend any extra time setting up and recalculating individual campaign budgets."

You can access the shared budgets in the web interface, the Editor and the API. It has these benefits:

  • Have a single budget that can be used by all campaigns under or by a subgroup of campaigns under an account.
  • Reduce time spent manually calculating how to allocate budget individually amongst a significant number of campaigns.
  • Optimize your unutilized budget by having Bing Ads automatically allocate remaining budget to campaigns that are performing well.

Here is a screen shot:

click for full size

Here is the use case:

Say you have a budget of $20 to be used uniformly between two campaigns every day. On a given day, Campaign A spends only $8 (of its $10 budget) because it got fewer impressions and clicks than usual. Using Shared Budget, if Campaign B is performing well Bing Ads will automatically allocate that unutilized $2 to Campaign B. This will increase the chance that any unutilized budget being used to drive more traffic.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Google AdWords Managed Access Levels To Get Administrative Access In Weeks