Why Don't Google Webmaster Tools & Google Analytics Match Up?

Oct 21, 2010 - 8:34 am 1 by
Filed Under Web Analytics

A common question I see asked in the SEO/SEM forums is why don't the analytics in Google Webmaster Tools, where it says click throughs and the metrics in terms of traffic to your site in Google Analytics match up with each other?

It is so common that Google's Matt Cutts offered a few reasons in a recent video:

In short:

(1) Google Webmaster Tools and Google Analytics are independent tools and all independent tools are not always exact.

(2) Google Webmaster Tools tracks actual clicks on your listings, whereas Google Analytics only tracks you if the page loads and the JavaScript code is activated. So if people don't let the code to load, either closes quickly or turns off JavaScript, then it won't count.

There are some other reasons...

Forum discussion at DigitalPoint Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am

Google Grayed Out Its Logo On Memorial Day Again

May 27, 2024 - 6:02 am
Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Previous Story: Canceling A Google Reconsideration Request