Now that Yahoo Publisher Network is done, where do publishers go when their earnings with Google AdSense falter? Well, if they are lucky enough to get into the Microsoft's Content Ads, aka PubCenter then they can use that as an alternative.
In fact, one publisher did so and is reporting at WebmasterWorld that he has been impressed with the earnings with PubCenter ads in the past few weeks. He said:
This last drop in adsense revenue pushed me to try Microsoft ads again and I am happy to report, it is paying what adsense paid before the drop (more on some days)!
I thought this may be temporary, but it's been a few weeks now and I'm impressed. The targeting is way better than it used to be and I can't tell you how good it feels to know there is another option that works.
Not everyone agrees and still says the targeting is off and the income is bad. Here is a sample ad to see how good or bad the targeting is, in live:
Are you liking Microsoft PubCenter or sticking with Google AdSense?
Forum discussion at WebmasterWorld