Google Adds Average Position & Stars To Search Query Report

May 7, 2010 • 8:53 am | comments (2) by | Filed Under Google Search Engine Optimization

Less than a month ago, Google wowed webmasters by adding more queries, neat charts, impressions, clicks and click through rate data to the search query report. Last night they added the "average position" data to the report, renamed the report from "Top Search Queries" to "Search Queries" and let webmasters star queries. Staring queries sorts those starred queries at the top of the report.

The Google blog post said:

This provides a quick at-a-glance way to see where your site is showing in the search results for specific queries. The other change you'll notice is that we're showing a "Displaying" number for Impressions and Clicks. This number represents a total count of the data displayed in the Search Queries table. The number in bold appearing just above it is a total count of all queries including the "long tail" of queries which are not displayed in the Search Queries table. When the "Displaying" number is not visible, such as when you select a specific country from the "All countries" drop-down menu, then the bold number is the total count of the data displayed in the Search Queries table.

Have an issue with this report, join the Google Webmaster Help thread where there are two Googlers responding to questions.

Forum discussion at Google Webmaster Help.

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