When Does Google Prefers 302 Redirects?

May 7, 2010 - 8:39 am 1 by

A Google Webmaster Help thread has a discussion around using redirects. Typically, you should always use a 301, permanent, redirect when you are redirecting a page to another page. But Googler, JohnMu, said there is one occasion where it is preferred to use a temporary, 302 redirect.

When is it preferred to use a 302 redirect? John said:

A 302 redirect is the correct redirect from a root URL to a detail page (such as from "/" to "/sites/bursa/"). This is one of the few situations where a 302 redirect is preferred over a 301 redirect.

But he does add that when possible, try to avoid the redirect all together and show the detailed content on the main root URL. John added, "if you were hosting this yourself, you might want to look into saving an additional jump by just serving the content directly (it's not necessary, but if you can do it, it's always nice to save the user a redirect)."

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Teoma Is Back, But Still Run By Ask's IAC