When Does Google Prefers 302 Redirects?

May 7, 2010 - 8:39 am 1 by

A Google Webmaster Help thread has a discussion around using redirects. Typically, you should always use a 301, permanent, redirect when you are redirecting a page to another page. But Googler, JohnMu, said there is one occasion where it is preferred to use a temporary, 302 redirect.

When is it preferred to use a 302 redirect? John said:

A 302 redirect is the correct redirect from a root URL to a detail page (such as from "/" to "/sites/bursa/"). This is one of the few situations where a 302 redirect is preferred over a 301 redirect.

But he does add that when possible, try to avoid the redirect all together and show the detailed content on the main root URL. John added, "if you were hosting this yourself, you might want to look into saving an additional jump by just serving the content directly (it's not necessary, but if you can do it, it's always nice to save the user a redirect)."

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heated Over This Past Weekend

Dec 8, 2025 - 7:41 am
SEO Copywriting

Business Insider To Use AI To Publish Quick News Stories

Dec 8, 2025 - 7:31 am
Google Ads

Google Tests Image Animation For Search Ads

Dec 8, 2025 - 7:21 am
Bing Search

Bing Tests Expandable Favicon On Hover Over

Dec 8, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 5, 2025

Dec 5, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary

Dec 5, 2025 - 8:01 am
 
Previous Story: Teoma Is Back, But Still Run By Ask's IAC