When Does Google Prefers 302 Redirects?

May 7, 2010 - 8:39 am 1 by

A Google Webmaster Help thread has a discussion around using redirects. Typically, you should always use a 301, permanent, redirect when you are redirecting a page to another page. But Googler, JohnMu, said there is one occasion where it is preferred to use a temporary, 302 redirect.

When is it preferred to use a 302 redirect? John said:

A 302 redirect is the correct redirect from a root URL to a detail page (such as from "/" to "/sites/bursa/"). This is one of the few situations where a 302 redirect is preferred over a 301 redirect.

But he does add that when possible, try to avoid the redirect all together and show the detailed content on the main root URL. John added, "if you were hosting this yourself, you might want to look into saving an additional jump by just serving the content directly (it's not necessary, but if you can do it, it's always nice to save the user a redirect)."

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 1, 2025

Dec 1, 2025 - 10:00 am
Logos

Google Seasonal Holidays 2025 Doodle Live

Dec 1, 2025 - 9:20 am
Google

Google Investing In Big Gemini App User Experience 2.0 Update

Dec 1, 2025 - 7:51 am
Google

Google Discover Tests Top Searches Widget Leading To AI Mode

Dec 1, 2025 - 7:31 am
Google

Google AI Mode Tests Hover Style Inline Links

Dec 1, 2025 - 7:21 am
Google Ads

Google Ads To Resurrect Website Optimizer?

Dec 1, 2025 - 7:11 am
 
Previous Story: Teoma Is Back, But Still Run By Ask's IAC