Advanced Link Building Tactics: Search & Social Spring Summit

May 4, 2010 - 11:34 am 1 by

Today and tomorrow I will be covering some of the sessions from the Search & Social Spring Summit based in Tampa, Florida. The coverage is more "note" type as opposed to live blogging format. Here is coverage of the Advanced Link Building Tactics session with Chris Bennett, Brian Chappell & Todd Malicoat moderated by Loren Baker.

Brian Chappell

Google & Paid Links - Google declared war against paid links in 2007 and 2008 - Winter 2007 they slapped sites with PR penalties - March 2008 they slapped sites buying links - Rare to be kicked out of Google for buying links - Google handles link penalties on a page per page basis - Google normally just devalues paid links

Link Development: - 301 sites you buy - Blogger outreach, social media, natural links - Acquiring nofollow links and no-anchor text links will diversify - Anchor text is overrated in his opinion - Link buys should look at site age, crawl dates of pages, ranking of that page, was it index, is the link in sidebar and footer and stay away from competitors - Advertorials (paid posts or hosted content) - Try to create tools to aid you in link development to help scale (i.e. tools, widgets & plugins and shows many examples)

Todd Malicoat

Process - Create list of sites - Target a new site - What are their back links and outbound links - What value is this link to you

Evaluating - What is that link worth and how much are you willing to spend - "PageRank Paradox" determining the value of a link based on PR - Buying links from brokers is a bad idea, but you can still buy links - "Blink test" look at unique domains, total links, special links, placement, age of site - Link value factors come from total inbound links, special links, total links to domain, mozrank, age of domain, placement, anchor text, pages indexed, CPC, etc.

Building: - Focus on better quality links - Know where to start, maybe at DMOZ - Search search engines for link opportunities - He mentions some tools

He stops there and now Q&A time...Advanced Link Building Tactics: Search & Social Spring Summit

Today and tomorrow I will be covering some of the sessions from the Search & Social Spring Summit based in Tampa, Florida. The coverage is more "note" type as opposed to live blogging format. Here is coverage of the Advanced Link Building Tactics session with Chris Bennett, Brian Chappell & Todd Malicoat moderated by Loren Baker.

Brian Chappell

Google & Paid Links - Google declared war against paid links in 2007 and 2008 - Winter 2007 they slapped sites with PR penalties - March 2008 they slapped sites buying links - Rare to be kicked out of Google for buying links - Google handles link penalties on a page per page basis - Google normally just devalues paid links

Link Development: - 301 sites you buy - Blogger outreach, social media, natural links - Acquiring nofollow links and no-anchor text links will diversify - Anchor text is overrated in his opinion - Link buys should look at site age, crawl dates of pages, ranking of that page, was it index, is the link in sidebar and footer and stay away from competitors - Advertorials (paid posts or hosted content) - Try to create tools to aid you in link development to help scale (i.e. tools, widgets & plugins and shows many examples)

Todd Malicoat

Process - Create list of sites - Target a new site - What are their back links and outbound links - What value is this link to you

Evaluating - What is that link worth and how much are you willing to spend - "PageRank Paradox" determining the value of a link based on PR - Buying links from brokers is a bad idea, but you can still buy links - "Blink test" look at unique domains, total links, special links, placement, age of site - Link value factors come from total inbound links, special links, total links to domain, mozrank, age of domain, placement, anchor text, pages indexed, CPC, etc.

Building: - Focus on better quality links - Know where to start, maybe at DMOZ - Search search engines for link opportunities - He mentions some tools

He stops there and now Q&A time...

 

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