Will Twitter's Promoted Tweets Ad Model Work?

Apr 14, 2010 - 7:59 am 5 by
Filed Under Social Search

Twitter announced how they plan to make money in the upcoming years, through promoted tweets!

Twitter Promoted Tweets

Twitter will monetize their Twitter.com search results pages with these promoted tweets. This is a lot like AdWords on Google web search results. But to me, it seems like these ads will be placed directly in the search stream's timeline.

In the future, they do plan to push these Promoted Tweets directly into user's timelines, not via the search results page. Twitter said:

We plan to allow Promoted Tweets to be shown by Twitter clients and other ecosystem partners and to expand beyond Twitter search, including displaying relevant Promoted Tweets in your timelines in a way that is useful to you.

This is primarily how Twitter plans on making money. Will it work? A WebmasterWorld thread has webmasters who are incredibly skeptical. One said, "I don't beleive Twitter will ever make money." An other said, "Users won't click on the Twitter Ads, just like they already don't click on the pointless and spammy Myspace and Facebook Ads."

Do you think Twitter's new ad model will keep them afloat?

Forum discussion at WebmasterWorld.


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