Reverse Pagination For SEO?

Apr 6, 2010 - 7:04 am 4 by

Many sites with pagination have an SEO problem. As you add new content to the site, more pages are created and the older content moves from page 1 to page 2 and so on. This produces an issue where (1) Google's page one content is out of date to what users see, (2) page one content can sometimes be duplicate to page two, based on a crawl lag and (3) even with different content, many paginated pages are seen as duplicate by search engines for one reason or another.

A supporters only WebmasterWorld thread (paid access required for link) describes this problem. Senior member, g1smd, has tried a reverse pagination method to try to solve the issues.

By reverse pagination, I mean, that instead of putting new content on page one, you keep the page number you assigned for the new content as it ages. So for example, content piece A was assigned page number X, as that content A gets older and newer content comes, the page number for X remains page number X. Maybe you use time based URLs to achieve this or maybe just some unique string of some sorts.

g1smd said "I've done that with a site, and the URL stability seems to result in much better site indexing."

What do you think of this and have you tried any alternatives?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Bing Search

Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

Apr 19, 2024 - 7:11 am
Previous Story: Malware Details Graduates In Google Webmaster Tools