Study: Searches Ignore Real-Time Search Results

Mar 11, 2010 - 8:37 am 2 by
Filed Under Web Analytics

OneUpWeb released an eye-tracking study that showed how most searches ignore the real time search results. The takeaways from the study, as Greg Sterling recapped nicely include:

  • 73% had never heard of real-time results before participating this study
  • Only a quarter of the consumers cared for the real-time results compared to 47% of the information foragers
  • The majority of the participants surveyed were indifferent to the real-time results

The Guardian notes that these real time results cost Google $15m and Bing $10m - what is the return on investment for that then?

A WebmasterWorld thread has conversation around this where most people say they are not surprised by the study's findings. Just hard to imagine blowing $15 million on something like this.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Other Search Engines

OpenAI Launches Browser - ChatGPT Atlas With Search Powered By Google

Oct 22, 2025 - 7:51 am
Google Maps

Google AI Mode Tests Different Colored Map Pins

Oct 22, 2025 - 7:41 am
Google

Google Local Profile AI Mode History Button

Oct 22, 2025 - 7:31 am
Google

Google Tests Different Recipe Card Sizes Or Is It A Bug

Oct 22, 2025 - 7:21 am
Google AdSense

Google AdSense Adds Confirmed Click Status Breakdown To Reports

Oct 22, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: October 21, 2025

Oct 21, 2025 - 10:00 am
 
Previous Story: Google Help Forum Search Adds 3rd Party Content