Study: Searches Ignore Real-Time Search Results

Mar 11, 2010 - 8:37 am 2 by
Filed Under Web Analytics

OneUpWeb released an eye-tracking study that showed how most searches ignore the real time search results. The takeaways from the study, as Greg Sterling recapped nicely include:

  • 73% had never heard of real-time results before participating this study
  • Only a quarter of the consumers cared for the real-time results compared to 47% of the information foragers
  • The majority of the participants surveyed were indifferent to the real-time results

The Guardian notes that these real time results cost Google $15m and Bing $10m - what is the return on investment for that then?

A WebmasterWorld thread has conversation around this where most people say they are not surprised by the study's findings. Just hard to imagine blowing $15 million on something like this.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
 
Previous Story: Google Help Forum Search Adds 3rd Party Content