Google AdWords Contact Form Extensions Beta : CPC Based CPA

Jan 7, 2010 • 7:55 am | comments (0) by | Filed Under Google Ads (AdWords)

The PPC Hero blog discovered a new beta by Google AdWords named contact form extensions. It basically lets AdWords advertisers have the chance to show a lead capture form in the Google ads shown in the search results. Here is a picture, because a picture will explain this in a second:

Google AdWords Contact Form

As you can see, the ad has a plus box, clicking it, opens a lead capture form.

The interesting parts are that:

(1) Google is charging the maximum cost-per-click on each lead captured. So they are charging a CPC based price for a CPA-like lead.

(2) Google is handling the leads much like any lead management company. They make you go through them to contact the lead. In short, Google gives you a lead ID number, you call the Google 800 number and enter the lead ID number into the Google prompt. Then Google connects you to that lead.

PPC Hero has a lot more detail on how this all works. So check it out at

Forum discussion at Sphinn.

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