Almost exactly like last year, Google is pushing out a New Years PageRank Update now. Mid-December we reported PageRank shifts or penalties and today, there are wide spread reports of a PageRank update in the Google Toolbar.
It is a bit funny, because last New Years, we reported in mid-December a PR shuffle and then on December 31, 2008 we reported an official PageRank update in the toolbar. It is almost exactly the same way this year. Today, December 31, 2009, we are reporting the 2010 New Years PageRank update.
The last toolbar PageRank update before today was in October. Like I always say, Toolbar PageRank is not of great use to SEOs. It is often months out of date and does not determine a rank of a web page. So please do not obsess over Toolbar PageRank.
For those who saw their toolbar PageRank go up, congrats on the 'badge' and here is to an even higher PR in 2010!