Google AdWords Performance Emails

Dec 9, 2009 - 8:20 am 0 by
Filed Under Google Ads

This is not new, I have been seeing them for several months now, but I never saw a discussion thread on the topic until now. A WebmasterWorld thread has one advertiser who said he got his first "adwords account performance" email. In short, the email gives you a monthly summary of your account, including your ad clicks, impressions, CTR, average CPC, total costs, best performing ads and keywords - and so on.

Here is a picture of a recent email I received from Google, the "AdWords Nov 2009 Account Performance" email.

adwords performance emails

The email goes on to talk about more generic tips and facts. Mine said:

Keywords: which ones are working for your business?

In this report you can see your keywords with the most clicks. This shows you which of the keywords in your account received the most clicks when searched for on Google or the Search Network.

Looking at the volume of keyword clicks you recieve is one way to see which keywords your potential customers find most appealing. But this is only one measure of success. Your keyword clickthrough rate (CTR) is another important measure of your keyword performance and can be seen by logging into your account and clicking on the 'Keywords' tab. CTR is often seen as a measure of relevance as it shows you the proportion of users who clicked on your ad after they saw it when searching on your keywords. A low CTR (less than 1%) on the Search Network may indicate an opportunity to optimize your keywords. Improved keyword relevance and a higher CTR help increase your ad's position and performance.

As you review your top performing keywords, you can expand on those that are working well by adding other relevant variations. Read on for details of the keyword tool that will help you do just that.

N.B. If you don't have keywords in the list above this means your ads didn't recieve any clicks from the Search Network in November.

Expand your keywords using the AdWords keyword tool

The Keyword Tool can be used to help you find new keyword ideas, and you can search for variations based on your top performing keywords. Simply enter your top keywords into the tool and it will generate new keyword ideas that you may want to add to your account.

If you would like to learn more about how to improve your keywords, take a look at these keyword optimization suggestions in the Optimization Center.

We welcome any feedback you may have regarding this email, so please let us know what you think.

Yours Sincerely, The Google AdWords Team

Please note: these statistics are for the month of November only and so may not reflect your billing period or your bill amount. Please log in to your account to view your billing summary.

Forum discussion at WebmasterWorld.


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