Google Comparison Ads For Mortgages & Refinancing

Oct 30, 2009 - 8:45 am 0 by
Filed Under Google Ads

Google is launching a new ad type that they have been testing for a while, comparison ads within the mortgage and refinance industry. You can actually see it in action, with real data atgoogle.com/comparisonads.

Here are some screen captures:

Comparison Google Ads : Mortgages

Comparison Google Ads : Mortgages

Danny has a much more involved write up at Search Engine Land. Note, Google has also began showing more real estate in Google Maps today.

If you don't see it, that is normal because it is only available in "select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space." Also, advertisers pay on a cost per lead basis.

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Should Diller Sell Ask.com? No, Donate it to Rutgers University