Google Clicks Up 14% & CPC Drops 6%, Overall GOOG Up 7%

Oct 16, 2009 - 8:42 am 0 by
Filed Under Google

Google released third-quarter earnings last night and it was a very good earnings release. Overall, Google's earnings are up 7% this past quarter compared to last years Q3. They earned $5.94 billion in revenue with operating income at $2.07 billion, or 35% of revenues. Greg Sterling has more of the business news at Search Engine Land.

Pulling out two snippets from the release, we see that search marketings are more spend conscious because the cost per click went down by 6%. But to make up for it, Google saw an increase in the actual number of clicks on their ads by 14%. Here is that part of the earnings release:

Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 14% over the third quarter of 2008 and increased approximately 4% over the second quarter of 2009.

Cost-Per-Click - Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, decreased approximately 6% over the third quarter of 2008 and increased approximately 5% over the second quarter of 2009.

GOOG, the stock, is currently up over 3% in pre-market (after hours) trading.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am
Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Yahoo Dropping Controversial Paid Inclusion Program, Finally