Formula To Determine How Competitive One Can Go in SEO

Jul 20, 2009 - 9:01 am 3 by

Jill Whalen started a fabulous thread at HighRankings Forums asking if there is any formula or calculation being used to figure out how competitive she or any SEO can go with a specific client. Jill explained that when it comes to having a Fortune 500 customer rank well for very competitive keywords on their PageRank 8 domain, it is a no brainer. But when it comes to brand new web sites, for new clients, how competitive should an SEO company go with their keyword ranking goals?

Typically she determines this based on "gut feeling" she said:

I typically have no problem doing this mostly by intuition. I'm sure somewhere in my brain I'm calculating a number of different factors as to where to start/stop on the AIT numbers, but it's at a gut level.

Does anyone have a more scientific formula they use to do something similar? I don't need it for myself, but I'm putting together a teaching presentation on choosing keywords, and there's no real way to explain how to use your gut instincts!

The thread now has several members listing out variables that can be used in such a formula. Those variables can include PageRank, allintitle numbers, paid listings, and so much more. It clearly needs to be measured against the power of the current site wanting to rank for those keywords and what the competition is out there. It would be nice to see someone attempt such a calculation tool.

Forum discussion at HighRankings Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Warns On Using JavaScript For Structured Data

Jun 20, 2024 - 7:51 am
Google

Most Google People Also Ask Responses Are Wikipedia

Jun 20, 2024 - 7:41 am
Google Maps

Google Map Pin Exploit Leads To Local Rankings Drop & Possible Suspension

Jun 20, 2024 - 7:31 am
Google

Google Search Tests Latest Deals With Deals In Past 24 Hours

Jun 20, 2024 - 7:21 am
Google

Google Search Tests Top-Quality Store and Shop Rating Labels Together

Jun 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am
Previous Story: Microsoft's Search Bot MSNBot 2 Adding Pound Signs to URLs?