A Cre8asite Forum thread has discussion around the topic of updating a web page that does really well in the search engines. The member asked, would you dare change your best producing web page?
The reason the SEO wants to change things is to get this page off the static environment and move it over to the updated content management system they have been using. The issue with their CMS is that it appears they will have to change the URL and the way the page renders a bit. Honestly, that upsets me, the part about changing the URL. Why can't they get a CMS that allows them to define the URL directly in the CMS?
In any event, it is a scary thing to start messing around with your best performing web page. But if this is something you have to do, down the road. You should likely do it sooner then later. It obviously depends on the type of content this page is about. Is there a slow season? If so, move it then.
Google typically will move all the link weight from page A to page B when a 301 is in place. Try not to change the content for the worse and try to keep all what you did well with that page on the new page.
Would you dare change your best performing page?
Forum discussion at Cre8asite Forum.