Jill Whalen, in her High Ranking Advisor wrote a piece named Setting Up an SEO Shop Overnight! Jill goes on a well-deserved rant about how SEO companies are popping up left and right, even thought the people running these SEO companies know very little about SEO and have no real experience offering SEO services.
Here is a blurb:
What I don't understand is why people think that SEO is something they can perform as a business without knowing anything about it!
Certainly I give this person props for wanting to know about SEO *before* they set up shop. But what is it about SEO that attracts people with no knowledge or skills? While it's definitely not rocket science, if SEO were so easy that any hack could successfully start an SEO biz overnight, then every webmaster and company owner could easily learn it and do it themselves.
Regardless, new SEO companies keep popping up like dandelions in Spring.
I love that last line there, too funny. SEO is a great business these days. Organic search is surpassing paid search according to Hitwise and advertisers and marketers know this.
So what gives people the right to start a company offering a service that they have no skill in? Well, it is a free world. Trust me, I see plenty of companies selling things from SEO to postal stamps, and they nothing about it. It is how come so many companies fail and how come people have a distaste for certain professions.
Ultimately, it is not about people getting into businesses they have no business being in. It is more about people hiring these businesses to save a buck and ultimately getting burned by them.
Forum discussion at Sphinn.