Matt Cutts Uses His Blog To Mess With Google Search

May 8, 2009 • 8:32 am | comments (0) by twitter Google+ | Filed Under Google Search Engine Optimization

In August 2005, Matt Cutts, the head of search quality at Google, launched his blog at Notice, if you click on that URL, you are redirected to Why? Well, Matt explained that he was to switch things around, with a new name, new design, etc.

But the main thing, he is using a 302 redirect, which is a temporary redirect. When moving domains, Google almost always recommends using a permanent redirect, 301 redirect. But since Matt said this is a possible temporary change, he is using a 302.

But why?

If you read through the comments, you might notice Danny Sullivan's comment where he said "Why do I suspect some ultra-secret Google we get 302s right test is going on." Matt Cutts replied soon after saying:

Danny, my site makes the perfect guinea pig. I laughed when Greg Boser got everyone to link to instead of He was trying to mess me up and cause duplicate content hijinks, but little did he know that I was the guinea pig for the www/non-www setting in the webmaster console.

Nice to have Google experiment on their own stuff when changing or investigating issues.

Forum discussion at Sphinn.

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