The Redesign SEO "Honeymoon Period"

Jan 8, 2009 - 8:45 am 5 by

An interesting WebmasterWorld thread discusses the phenomenon of redesigning a site, with brand new URL structure, 301 redirecting the old URLs to the new, and seeing an almost immediate boost in rankings at Google.com. In fact, WebmasterWorld moderator, minnapple, has coined this phenomenon the "honeymoon period."

What he means by that is that sometimes, a well-liked site, will see an immediate boost in rankings at Google after redesigning and implementing many 301 redirects. Minnapple described the honeymoon period as lasting about 20 days, and it is possible things can go back to how they were, or possibly get worse.

Tedster said he has seen similar things:

This lines up with the results of a redesign I helped on - we saw the new urls take over seamlessly. I'd say this is a sign that you had things well handled technically, and that Google already liked the site a good bit. Please let us know if things start to wobble.

Have you experienced this Google redesign "Honeymoon Period" yourself?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Google AdWords Testing "Timeframe" Budget Option