Video and Multimedia Advertising - Show Me The Money!

Nov 11, 2008 • 6:23 pm | comments (0) by | Filed Under WebmasterWorld PubCon 2008 Las Vegas

Moderator: Joseph Morin

Angela Lauria, VP and General Manager, Commission Videos is first up. In short, they paid videos with advertisers. Publishers can earn CPMs up to $7. It can go live in minutes and it helps increase visitor page views and time spent on your web site. Advertisers can reach niche users within the long tail of the web. They can generate highly targeted impressions.

She then demos her site, so go to and check it out.

Bob Bahramipour, VP of Ad Operations, YuMe is up next, but it is not him, it is a sub in. They work with publishers in the video space as a technology partner for delivering ads. They are number 8 in comscore for ad focus rankings. They have developed relationships with many agencies.

Ad Formats that they support include in-stream video ads (pre rolls, mid rolls or post rolls), in banner video ads, companion banners, interactive overlays, branded player skins, real time text and logo creative customization and display and rich media ad placements. They sell 70% prerolls.

They do player integrations with SDKs for about 40 players. They can call in several ad networks to work within one video.

They work with your current ad sales team, then they sell through their own sales team, then they have exclusive ad partners and they have an ACE service (an optimization service for all your other ad networks) and finally they have a FeedMe service.

Now Joe starts asking questions, not sure if there is another presentation from this angle. If not, then we have 45 minutes of Q&A time, which I guess is good, but seems long.

Yup, seems like Mort Greenberg, Local Integrated Media VP Sales, NBC Universal didn't make it.

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