Lisa Barone writes a great piece at the We Build Pages blog about how you'll become a good SEO by actually doing SEO, not by reading SEO strategy on all those blogs you subscribe to.
It's simply not good enough to know. You need to test, retest, and verify your changes. Blogging is only part of it, but it's not the whole picture.
I know way too many people who have read a book on SEO and subscribe to blogs and say they are competent SEOs. I even know someone who makes this claim as an "SEO Consultant and Expert" and the individual doesn't even have a title tag on their page. Please.
Lisa is right. It's time you look at individuals who are in the regular practice of applying SEO skills on a regular basis than to have those who simply write upon it to be the SEOs you hire. How many journalists who write a well-researched and informed article about zoology would you actually consider zoologists?
Forum discussion continues at Sphinn.