Removing Bad Keywords Improves Your Google AdWords Quality Score

Sep 24, 2008 - 10:15 am 3 by
Filed Under Google Ads

With all the hype about the new Google AdWords Quality Score, Google Groups is providing useful tips on how to improve your score and to keep it high.

It's helpful, AdWordsPro.Sarah suggests, to do an account cleanup. Look into your keywords and clean up those that are not performing well. They shouldn't be there.

If you have keywords that also have 0% CTR and a few impressions, you should also remove those.

All of these should help improve your Quality Score and also to make account management easier. In fact, it may just prevent your minimum bids from increasing to $100.

Forum discussion continues at Google Groups.

 

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