No Longer Shy About Google Ads

Sep 4, 2008 • 8:05 am | comments (7) by | Filed Under - Ask Jeeves

Back in February, I spotted how was showing up to five Google search ads above the organic search results. It only happened when using Internet Explorer on a PC, because (I guess here) the team didn't want to upset the early adopters who use Firefox and Safari or a Mac.

Well, it now seems is no longer shy or embarrassed about showing these ads. A search for mp3 players at on any browser will show five Google search ads at the top of the organic results. Here is a picture:

Ask Adds

Yes, it is even hard to distinguish between the background color of the ads and the organic results.

Back in mid-2005, Ask promised us to reduce the search ads in order to focus on relevancy and a better search experience. But that seemed to have gone out the window with new Diller strategy.

It just seems to me that is going backwards. Remember, back in December 2004, I asked Michael Palka in the Meet the Crawlers session at SES:

Q: I asked Ask Jeeves why they bury the Teoma results way under the Google AdWords results at Ask Jeeves?

A: Michael answered that is was not about not being more relevant, they feel Teoma is more relevant than AdWords. But it is set up that way from a monetization standspoint only. Fair answer.

Seems like we are back in 2004. Sad but true.

Forum discussion at Search Engine Watch Forums.

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